RESUME

Spectrum Communications & Consulting, Inc. / Paid Media & Organic Strategist

November, 2017 - June 2020,  Chicago, IL

Created and implemented multi-platform organic and paid media strategies for the Home Services Industry, including, but not limited to:

• Managed company revenue in excess of $40,000/mo.

• Managed client Ad Spend in excess of $73,000/mo.

  • Increased company paid media management fees 12% in 2020.

  • Increased client Ad Spend 55% in 2020.

• Grew company revenue 4% overall in 2020.

• Driving multi-channel traffic to websites, converting traffic into quality leads, monitoring sales funnel, and providing  detailed, data driven reporting to clients.

• Analyzing data to identify and pursue lead opportunities in Paid and Organic strategies to grow both client and company revenue.

• Identifying client KPI’s to develop scalable growth paths, while maintaining industry standard CPLs, positive ROIs, with 10-15% marketing costs.

• Consulted with clients on a weekly, biweekly, or monthly basis to review results and plan monthly/ quarterly strategies. 

• Creating custom landing pages for conversion optimization, website content management, reputation management, and quarterly growth plans.

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Evolving Interactive / Local SEO Account Manager

March 2017- October 2017,  Chicago, IL

• Created dynamic and customized SEO strategies for local Chicago businesses using best practices for Google My Business, keyword research, and content management to increase visibility on Google’s SERP and Local Maps Pack.

• Optimized existing website copy and landing pages for search engine marketing.

• Implemented changes to website architecture, content, linking and other factors to improve SEO positions for targeted core keywords.

• Analyze keyword rankings, Google Analytics, Search Console, Moz, SEMRush, Spyfu,  etc., to assess campaign results, create reports, and communicate results with clients.

• Consulted with clients monthly to review results and create strategy plans.

 

 

eMarketing Concepts / SEO Account Manager

August 2015 - March 2017,  Los Angeles/Chicago

• Implemented SEO strategies for local and national clients, ensuring all monthly deliverables were fulfilled, from link building to content management, to social media and paid media, requiring coordination and communication between multiple teams within the organization.

• Analyzed keyword rankings, Google Analytics, Search Console for SEO campaigns to assess results and communicate those results with the client. Interprets findings to assess if strategy changes are necessary, communicates changes with optimization & implementation teams.

• Copywriter/content writer for Facebook and blogs. 

• Consulted with clients monthly to review results and create strategy plans.

 

 

Yahoo! Search Marketing / Network Quality

June 2007 - January 2010

• Mitigated risk associated with adult-oriented advertisers, gambling, prescription drug content, and Trademark to provide quality search and display advertisements in compliance with company policy.

• Developed and managed adult keyword database, providing advanced keyword availability for adult advertisers resulting in higher conversion rates and revenue.

• Supported sales staff as a Subject Matter Expert by demonstrating depth of knowledge in guidelines and practical application of company policies.